---
title: "Widget's Cookies"
url: "https://kb.getflowbox.com/en/article/embed-flows-cookies"
language: "en"
last_updated: "2026-08-03T15:50:03.673Z"
---

# Widget's Cookies

Documentation on the Cookie that Flowbox Widgets generate

## The "\_flowbox" Cookie

Once you implement an [Embed Flow](https://help.getflowbox.com/en/collections/7104935-ugc-developer-guides) in your site, it will automatically generate a cookie named `_flowbox`. This cookie allows to track the visitor's interaction with the Embed Flow (visualizations, clicks...) and to visualize it in Flowbox's [Analytics panel](https://help.getflowbox.com/en/collections/3247538-website).

**This cookie is automatically generated upon the Flow's load**, but **it can also be disabled** by setting the `allowCookies` parameter to `false` during the Flow's initialization, allowing you to prevent the cookie from being generated depending on the consent that the visitor has granted.

> When preventing the `_flowbox` cookie from being generated, it's no longer possible to track any data from the user.

The `allowCookies` parameter and how to manage it is explained in further detail in the following guide:

[Cookies Management for Embed Flows >>](https://kb.getflowbox.com/en/article/cookies-management-for-embed-flows)

## Cookie specifications

|  |  |  |  |  |
| --- | --- | --- | --- | --- |
| Cookie name | Category | Expiration time | Type | Description |
| `_flowbox` | Analytics | 400 days | First-party | Tracks user interaction (views & clicks) with Flowbox UGC widgets and also the content of the user's purchased orders. |

> When using the [Email automation](https://kb.getflowbox.com/en/article/how-to-configure-your-email-with-flowbox) feature for the [Ratings & Reviews product](https://help.getflowbox.com/en/collections/3941977-ratings-reviews), it's required to add additional fields in the Checkout Script in order to allow Flowbox to track personal data such as the user's name and their email.  
>   
> This personal data is used exclusively to send users an email after their purchase, asking them to post a Review for the products they've purchased through [a form](https://kb.getflowbox.com/en/article/how-to-design-your-product-review-form).

## How it works

The `_flowbox` cookie is generated when an Embed Flow loads. The cookie's value is a randomly generated UUID, which allows to track the user's interactions anonymously.

When interacting with an Embed Flow, events based on the actions "view" and "click" will be triggered. These events are tracked by Flowbox Analytics suite, and can be linked to a specific user by the UUID that the `_flowbox` cookie has generated.

Additionally, when tracking an finished order through the [Checkout Script](https://kb.getflowbox.com/en/article/implementing-the-checkout-script); a "checkout" event will also be triggered (identified by the same UUID), allowing to match the order with the previous Embed Flow interaction. This way, it's possible to establish if this sale counts as a [Conversion](https://kb.getflowbox.com/en/article/website-analytics-conversion) or not.

## Additional resources

-   [Cookies management for Embed Flows](https://kb.getflowbox.com/en/article/cookies-management-for-embed-flows)