---
title: "Website Analytics: Content creators"
url: "https://kb.getflowbox.com/en/article/website-analytics-content-creators"
language: "en"
last_updated: "2026-03-27T15:39:13.633Z"
---

# Website Analytics: Content creators

Discover your top-performing content creators and brand advocates

Some content creators naturally become brand advocates, helping to amplify your reach and drive sales. The **Content Creators Analytics** dashboard allows you to track the performance of both organic advocates and influencers you collaborate with so you can refine your UGC strategy.

## What you can learn

This dashboard helps you with:

-   **Top evangelist** – Identify creators who organically align with your brand and generate the most posts, impressions, clicks, orders, and revenue.

-   **Top influencers** – Track the performance of “whitelisted” creators across your Flows to measure their impact.

> he “Whitelisted users” feature is available for premium users. To activate it, please get in touch with your designated Customer Success Manager (CSM).

## How to access

-   Log in to your Flowbox account.

-   Navigate to **Analytics** in the left menu.

-   Click on **Content creators** to access the dashboard.

-   Use the **Evangelist** or **Influencer** dropdown at the top of the page to filter results.

At the bottom of this page, you’ll find a **detailed data table** explaining each metric in depth.

![](https://cdn-assets.productfruits.com/57449e22-903c-4252-b6cc-949be12e74ff)

## KPI definitions

|  |  |  |
| --- | --- | --- |
| **Data** | **Description** | **Detail** |
| Impressions | Number of impressions from all of the creator\`s posts |  |
| Posts | Number of posts collected by content creator |  |
| Engagement rate | Percentage of clicks on the post out of total post impressions. | Post clicks ( / ) Post impressions |
| CTR | Click-Through rate. Percentage of sessions in which a visitor has clicked on the post out of the post impressions. | Flow clicks ( / ) Total impressions |
| CVR | Conversion rate. Percentage of sessions that result in a purchase out of the total number of post impressions. |  |
| Assisted orders | Assisted Orders attributed to creator. |  |
| Revenue | The value generated directly from the creator\`s post. Creator assisted sales amount. |  |