---
title: "Website Analytics: Flows"
url: "https://kb.getflowbox.com/en/article/website-analytics-flows"
language: "en"
last_updated: "2026-03-27T15:35:51.635Z"
---

# Website Analytics: Flows

Analyze the performance of your Flows across key metrics

The **Flows** dashboard helps you track and compare the effectiveness of different Flows on your website. By analysing KPIs, you can optimise your strategy and maximise engagement. This dashboard provides insights into:

-   **Impressions** – Track how many visitors see each Flow.

-   **Engagement Rate** – Measure how users interact with your Flows.

-   **Assisted Orders & Revenue** – Understand how Flows contribute to sales and conversions.

By monitoring these metrics, you can fine-tune your Flows to improve engagement and drive more conversions.

## How to access

-   Log in to your Flowbox account.

-   Navigate to **Analytics** in the left menu.

-   Click on **Flows** to access the dashboard.

At the bottom of this page, you’ll find a **detailed data table** explaining each metric in depth.

![](https://cdn-assets.productfruits.com/1670272e-e2f5-4ba2-a4c0-d0dafde89cb1)

## KPI definitions

|  |  |  |
| --- | --- | --- |
| **Data** | **Description** | **Details** |
| Active Flows | The number of active Flows, those currently embedded on your website and is receiving traffic. |  |
| Impressions (nbr) | Total number of sessions per Flow. |  |
| Impressions rate ( % ) | Percentage of impressions attributed to a Flow out of total impressions - all flows. | Flow impressions ( / ) Total impressions |
| Flow engagement | Percentage of sessions in which a visitor clicked on the Flow out of total of impressions - all flows. | Flow engagements ( / ) Total engagements |
| Status | Active = currently embedded on your website and is receiving traffic. Inactive = not receiving traffic. |  |
| Impressions | Total number of sessions in which a visitor viewed a Flow. | Note that a single visitor can generate multiple impressions over time, such as revisiting a previously loaded Flow after 30 minutes of inactivity. |
| CTR | Click-Through rate. Percentage of sessions in which a visitor has clicked on any Flow post out of the total impressions. | Flow clicks ( / ) Total impressions |
| CVR | Conversion rate. Percentage of sessions that result in a purchase out of the total number of impressions. |  |
| Assisted orders | Total Assisted Orders by visitors influenced by this specific Flow. | Flow assisted orders |
| Revenue | The value generated directly from the Flow for each product in the order that we can attribute to the Flow. | Flow assisted sales amount |