---
title: "Website Analytics: Overview"
url: "https://kb.getflowbox.com/en/article/website-analytics-overview"
language: "en"
last_updated: "2026-03-27T15:39:00.735Z"
---

# Website Analytics: Overview

Track key metrics to understand visitor interactions with your Flows

At Flowbox, we believe that data-driven decisions lead to better results. Our **Website Analytics** dashboard provides valuable insights into how visitors engage with the Flows on your website, helping you track performance across the engagement funnel.

## What you can learn

This dashboard helps you analyse visitor behaviour step by step, from initial impressions to deeper interactions:

-   **Impressions** – See how many visitors view your Flows.

-   **Post Interaction** – Track post clicks on your UGC

-   **CTA Interaction** – Measure conversions by monitoring clicks on product links or custom CTAs.

By understanding each stage of the visitor journey, you can identify opportunities to optimise performance and improve engagement.

> Please note that the calculations are session-based, during a session, a visitor might interact with multiple assets and we consider a minimum of one interaction per session and we don’t consider multiple clicks.

## How to access

-   Log in to your Flowbox account.

-   Navigate to **Analytics** in the left menu.

-   Click on **Overview** to access the dashboard.

At the bottom of this page, you’ll find a **detailed data table** explaining each metric in depth.

![](https://cdn-assets.productfruits.com/5ae9f670-020e-475a-a5c4-588b243de34d)

## KPI definitions

|  |  |  |
| --- | --- | --- |
| **Data** | **Description** | **Details** |
| Unique visitors | Total of unique visitors who have viewed a Flow. |  |
| Impressions | Total number of sessions in which a visitor viewed a Flow. Note that a single visitor can generate multiple impressions over time, such as revisiting a previously loaded Flow after 30 minutes of inactivity. |  |
| Flow engagements | Flow clicks on load more button, previous / next post or post it self. |  |
| Engagement rate | Percentage of clicks on flows (load more button, previous / next post or post it self) out of total impressions. | Flow engagements ( / ) Flow impressions |
| Post interaction rate | Percentage of clicks on posts out of total impressions. | Post clicks ( / ) Flow impressions |
| Post engagements | Clicks on a Flow post. |  |
| CTA interaction rate | Percentage of post engagements with click on CTA (custom or product CTA)s. | CTA clicks ( / ) Flow impressions |
| CTA engagements | Clicks on CTAs (custom or product button). | Custom CTA clicks (+) Product CTA clicks |

## Download Reports

Located in the top right corner, this button will allow you to download the following reports in **CSV format**.

-   Performance Report

-   Product Coverage Report

-   Historical Report

![](https://cdn-assets.productfruits.com/e0e06f93-362c-4c1e-8083-30ca333adac1)

## Performance Report

Daily report that includes all of the key account-level KPIs, including the following:

-   Unique visitors

-   Impressions

-   Engagements

-   Engagement rate

-   Post engagements

-   Post CTR

-   CTA Engagements

-   CTA CTR

-   Assisted orders

-   Assisted sales

-   Checkout CVR

-   Order value avg

-   Order size avg

## Product Coverage

This report shows you how many posts are tagged with each product.

-   Product ID

-   Name

-   Unique content tag count

## Historical Data

Monthly breakdown (CSV format) that includes all of the following data for 2021.

-   Flow sessions

-   Post views

-   CTA clicks

-   Click-through rate

-   Engagements

-   Engagement rate

-   Conversion rate

-   Attributed orders

-   Attributed sales

> Data displayed in the Website Analytics is gathered by means of third-party cookies. As such, **data values reflected here** **may be up to 30% lower than their true value** due to missing cookies, e.g. opt-outs, cleared cookies, etc.

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