---
title: "Website Analytics: Posts"
url: "https://kb.getflowbox.com/en/article/website-analytics-posts"
language: "en"
last_updated: "2026-03-27T15:35:53.015Z"
---

# Website Analytics: Posts

Identify top-performing UGC posts and optimize your content strategy

High-quality UGC can significantly influence purchasing decisions. The **Posts Analytics** dashboard helps you understand which types of content resonate most with your audience, so you can refine your strategy and maximise impact.

## What you can learn

This dashboard helps you compare posts with:

-   **Post views & engagement rates** – Track impressions and click-through rates (CTR) to measure engagement.

-   **Post orders & sales** – Analyse assisted orders and revenue generated by each post across your Flows.

## How to access

-   Log in to your Flowbox account.

-   Navigate to **Analytics** in the left menu.

-   Click on **Posts** to access the dashboard.

At the bottom of this page, you’ll find a **detailed data table** explaining each metric in depth.

![](https://cdn-assets.productfruits.com/fe5e5db4-1866-4675-840e-26ee3adbb87e)

## KPI definitions

|  |  |  |
| --- | --- | --- |
| **Data** | **Description** | **Details** |
| Posts (or total posts) | Total of posts mapped | Only approved posts |
| Impressions | Number of impressions | Displayed next to 👁️ icon |
| Engagement rate | Percentage of clicks on the post out of total post impressions. | Post engagement ( / ) Post impressions |
| Assisted orders | Total Assisted Orders by visitors influenced by this specific post. |  |
| Type | Post media type. Can be Image or Video and Carousel / Single. | Displayed as icon |
| Impressions | Total number of sessions in which a visitor viewed the post. |  |
| CTR | Click-Through rate. Percentage of sessions in which a visitor has clicked on the post out of the post impressions. | Flow clicks ( / ) Total impressions |
| CVR | Conversion rate. Percentage of sessions that result in a purchase out of the total number of post impressions. |  |
| Assisted orders | Assisted Orders. placed by visitors influenced by a specific post. | Post assisted orders ( / ) Total assisted orders |
| Revenue | The value generated directly from the post for each product in the order that we can attribute to the Flow. | Post assisted sales amount |