---
title: "Website Analytics: Products"
url: "https://kb.getflowbox.com/en/article/website-analytics-products"
language: "en"
last_updated: "2026-03-27T15:38:50.583Z"
---

# Website Analytics: Products

Analyze how UGC impacts your product catalog performance

UGC plays a key role in influencing purchase decisions and driving sales. The **Product Analytics** dashboard provides valuable insights into how UGC interacts with your product catalog, helping you optimise your strategy.

## What you can learn

This dashboard helps you understand:

-   **Product Catalog Coverage** – Track which in-stock products are linked to UGC posts in your Flows.

-   **Product Performance** – Measure engagement, orders, and sales for products tagged in Flow posts.

-   **Optimization Opportunities** – Identify products that could benefit from more UGC or strategic refinements to boost sales.

By analysing these insights, you can make data-driven decisions to enhance product visibility and maximise conversions.

> **Note:** Products out-of-stock and deleted are excluded from calculations.

## How to access

-   Log in to your Flowbox account.

-   Navigate to **Analytics** in the left menu.

-   Click on **Products** to access the dashboard.

![](https://cdn-assets.productfruits.com/02c91296-756e-47b3-accb-453eaa74b04f)

## KPI definitions

|  |  |  |
| --- | --- | --- |
| **Data** | **Description** | Details |
| Available products | Total number of in-stock products in all catalog. |  |
| Added products | Number of in-stock products in all catalogs linked to at least one post. |  |
| Product coverage | Percentage of in-stock products linked to at least one post. |  |

> Note: If you wish to download your Product Coverage data as a report (CSV format), choose Product Coverage from download report menu at the top of the screen.