Boost engagement by featuring user generated content on social media
As a Flowbox user, you may already see your inbox chock-full with user generated content (UGC) collected from multiple social media sources. But, are you taking advantage of the opportunity to engage with your social audience and let your customers tell your brand’s story?
In this article, we’ll walk you through the possibilities of using UGG to lift your engagement rate and scale up your community.
Ready to get started? Here are a few surefire ways (plus some real-life examples 😉) to get your UGC strategy up and running while saving you lots of time and resources.
Reposting UGC on Facebook, Instagram, and Pinterest with Flowbox’s publishing tool
Customers love to see their personal photos, videos, and opinions published by their favorite brands. Make sure to grab this opportunity to easily let them become your brand ambassadors and build an engaging online community. Your customers are the most powerful social influencers to inspire other people to discover your brand. Seeing your products in use by a real person, not just in your promotional material in perfect lighting and camera angles will eventually make them believe in your brand’s authenticity and credibility.
On top of that, reposting the native and organic content shows you’re listening and makes your customers feel like they’re a part of a strong, inclusive community. It’s also important for your brand to be responsive with comments, reactions, and replies to your social fan base on social media.
Check out our guideline collection on using the Flowbox Publish tool to effectively increase your presence on social media with ease.
More examples
On Instagram
✩ Casall
✩ Hemtex
✩ Scorett
On Pinterest
✩ Heytens
Hosting a social media contest
Boost your content flow and increase the content quality from your customers by hosting a monthly UGC competition. Hosting a competition on a recurring basis makes contestants come back and improve every month – especially when you send them an “indirect statement” by highlighting the winner in your feed or stories.
If you are doing a “Picture of the Month” competition on social media, highlighting the winner with honorable mentions via email doesn’t just build your community – it is guaranteed to boost the number of contributions over time. Footway, for example, puts UGC to work for their shoe brand and sees 75% more content and an increase in UGC quality.
More inspiration - Picture of the Month