Flow design: media section

The Media section controls how each piece of content (media) appears inside your Flow — including its style, layout, and how visitors interact with it.

Access the media section

Go to Flow Settings → Layout → Media in the left-hand menu.

You’ll find two main tabs: Standard and Customize.

Style

The Standard tab lets you choose the main format for your media:

• Classic – square (1:1) layout, great for traditional social feeds.

• Trendy – vertical format, perfect for mobile experiences.

• Bubble – circular layout, similar to Instagram Stories.

In the Customize tab, you can fine-tune your media’s appearance by adjusting:

• Corner radius

• Aspect ratio

• Visual effects like shadows and borders

Display & content

These two options work together to define how and what content appears on each media item.

Display

Choose how your content is presented — for example:

• Minimalistic – clean and simple

• Standout – highlights key details with overlays or icons

• Details - highlight key information below the media

• Capsule - display information in a capsule within the media container

• None - hides all information. Displays media only.

Content types

Select what information appears on your media:

• Essential – shows most common media info, such as creator username, post type (video/image), and first product name

• Social – shows social related info, like social icons, likes, and platform logos.

• Product – highlights product information: name, price, image…

• Button – adds a custom CTA button.

In the Customize tab, decide what content appears:

• At rest (default view)

• On hover (when visitors move the cursor over the media)

Status: Be aware that the available content options will change depending on the content type you choose - essential, social, product or button.

You can also tweak:

• Text size and color

• Hover effects:

• Zoom in – enlarges the selected media

• Shadow – adds depth with a shadow effect

• Overlay – applies a semi-transparent layer

Interaction and behavior

Define how visitors interact with your media and how videos play.

Choose what happens when your Flow includes multiple videos in the videos auto-play field:

• Sequentially – one after another

• Simultaneously – all play at once

• On hover – plays only when hovered

• Never – disables auto-play

Decide what happens when someone clicks a media item in the click behavior dropdown field:

• Open post – opens the content in a pop-up (Post section)

• Redirect to 1st product page – sends visitors to the first linked product page.

• Open social post – opens the original post on its social platform

• None – disables click interaction

Continue customizing your Flow with these guides:

• Customize the main structure of your Flow

• Design your post pop-up window

• Filter and sort content in your Flow

• Embed your Flow on your website