Flow widget design: filter & sort content

Decide how to filter and sort the UGC in your Flow

Flowbox gives you full control to create pixel-perfect UGC Flows — not just in design and layout, but also in how content is displayed.

This article explains how to filter and sort UGC within your Flow.

Access filter and sorting settings

  • Go to Visual Marketing → Flows.
  • Click Settings on the Flow you want to edit.
  • On the Flow settings page, click the Setup button (top right corner).

A modal will open where you can manage filters, sorting, and advanced options.

Filter and sort content

Inside the Flow Setup modal, you’ll find three tabs: Filters, Sorting, and Advanced.

In Filters, you can control which posts are included in your Flow:

  • Rights: show or hide posts depending on rights request status.
  • Products: filter posts with or without products linked.
  • Product status: include only posts with products currently in stock

Sorting lets you decide the order in which posts appear:

  • Chronological: show the most recently approved posts first.
  • Flowscore: prioritize posts based on engagement and relevance - thanks to Flowbox’s exclusive ranking algorithm. Learn more about Flowscore here.

Advanced settings

In the Advanced tab, you can:

  • Set a minimum number of posts to display the widget: if the Flow has fewer posts than your defined minimum, it will remain hidden.
  • Enable or disable web analytics events exchange between Flowbox and Google tools (GTM and GA).
  • Fallback Flow: choose another Flow as a backup source in case there’s not enough media for your dynamic content (like tags or products).
  • Fallback sequences: define rules for how Flowbox should fetch additional content when a product-specific Flow doesn’t have enough media.

Learn more about fallback Flows and fallback sequences here.

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