Activating your social community with a UGC announcement
User generated content (UGC) is all over social media these days. If you are still mainly relying on high cost visual content creation, your brand is missing out on valuable opportunities. But, what are the most effective ways to kick off your UGC strategy? 👀 In this social-focused category, we’ll help you master in UGC with three top recommended ways including a big announcement on your socials, user-created media repost, and social advertising with UGC, by explaining:
⭐️ Why UGC is so important
⭐️ How to make the most out of Flowbox visual marketing platform for your social marketing strategy (plus some real-life examples)
⭐️ Whether it’s right for your business or not (spoiler alert: the answer is yes 😄)
In this first article, we will uncover different ways to make a mass announcement to all of your fans, followers, and other social users. Before anything else, it’s important to communicate what tags your customers are supposed to use in order to be featured and to become a part of your community. This is a small, easy tip that will get you more content in the long run.
How can a UGC announcement make a difference?
Activate your community
Make it easy for people to join your community with a UGC announcement on your Instagram, Facebook, Twitter, and Pinterest page bio. By giving your audience a concrete reason and a customized hashtag representing your brand, you not only encourage them to share their experience with you, but you also market yourself as a genuine brand that actually cares about your customers. Take a look at Swedish travel agency Visit Skåne (@visit_skane) and the largest European brand in children's fashion and care, Vertbaudet (@vertbaudetfr), and their announcements in their Instagram bios.
Another one of our client, Footway, a Swedish shoe retailer, has made the online community aware of their activation campaign and expanded their audience base by creating a Facebook post sharing this kind of message. Customers are always excited to post an image of themself with their brand new shoes.
With an eye for diversity and authenticity, IKEA Spain has created an Instagram post to clearly communicate their branded hashtag and emphasize their official website where their community’s photos get featured. The Swedish furniture brand continues to make a great impression on their community.
Generate more authentic content
UGC announcements help your brand build a long-term relationship with your audience and customers because they can easily identify your brand and engage with like-minded individuals. This may be one of your smartest investments as the more your community grows, the more authentic content you can get. You may be surprised at the volume of UGC at your hand.
Drive traffic to your website
Many social media platforms like Facebook or Instagram allow you to include a clickable link in your profile bio. Take advantage of this to lead your Instagram followers to your homepage or your dedicated community page where you showcase even more stunning photos from your customers.
More examples
Ecommerce
Non-ecommerce
UGC is an easy, cost-effective, and powerful way to reach more people who are craving relatable and authentic content from the brands they follow. Fortunately for you, it doesn’t have to be a big deal to kickstart your UGC strategy, all it takes to start is to pin a UGC announcement on your social profile and you’ll capture this huge opportunity to connect with your customers.