Inspirational ideas for your Community page
Building an online community is an effective way to make potential customers familiar with and trusting of your brand. It also enables brands to establish a stronger, personal relationship with the existing customers. In this article, you will learn how UGC on a community page can bring a completely different level of communication to your target audience. You will also learn tips and tricks to make it even easier for your customers to browse through your community page.
Here’s everything you need to know!
Why does UGC matter on your Community page?
Increase the social proof feeling
The principle is simple – customers trust other customers. Shoppers expect to see and feel products as they are. For example, when buying fashion items, people are interested in knowing how the garments will look on their own bodies, not only on a professional model from the perfect angle. When looking for a tour, visitors not only base their decision on the content the brand promotes itself but also trust the reviews, recommendations, and opinions of consumers on the Internet. Therefore, it is important to showcase the sensations and impressions of those who have previously used your products and services in real time.
Thanks to the UGC on their community page, Bergère de France is able to centralize the inspirational content from their social and other sources, and then redistribute it on their community page. This way, their customers are encouraged to engage and interact with the DIY brand, and in turn, the brand has built a stronger and more loyal customer base than ever before.
Increase product discovery
After building an inspiring community page on your website, you can even make it easier for your visitors to explore your offers by adding filter buttons. Simple navigation will increase relevance when visitors are searching for the products, and eventually, help you draw their attention in a matter of seconds. Ultimately, this creates a better shopping experience for your ecommerce customers.
This can also help you better understand your customers as you can notice patterns in the way that they search for your products. With that in mind, you can display personalized content based on customer behavior.
Increase time spent on site
Integrating a social hub on your website to display user generated content from different social media platforms can increase time spent on site and engagement. Telling your brand story and values using images of customers who have used your products will leave a long-lasting effect on the minds of first-time users. Here you can boost engagement in several ways, such as asking people to share their experience to be featured on your website or placing CTA buttons on your posts.
When leveraging user generated content, affordable fashion brand Lola & Liza has increased time spent on site up to 80 percent. Check out how they make it happen here.
Increase conversion
Consumers prioritize trustworthiness, authenticity and reliability in an online environment. UGC has a huge influence on consumers' purchasing decision process as it helps them in evaluating products in action, and what they look like in real life. When comparing UGC and conversion rate, the results with UGC are significantly higher than without. Online fashion retailer Kids Brand Store has seen an 18 percent increase in conversion rate and a 200 percent increase in average order value for products purchased through Flowbox’s platform compared to purchases made directly on the site.
More examples
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Non-Ecommerce