Inspirational ideas for your Category page
By now, you probably have a lot of user generated content to choose from, and maybe you’ve already published a lot of it on your website. There’s just one thing: your customers might get overwhelmed by the volume if you don’t sift your content a bit. To help you easily organize and narrow down which visuals are best relevant to your customers, we would like to introduce you to our Dynamic Tag Flow, which has the capability of dynamically extending your regular Flows by pulling in posts sharing one or many tags. With our Dynamic Tag Flow, you can use user generated content to both inspire and convert potential customers.
Why does UGC matter on your Category page?
Increase product discovery
Product discovery continues to happen at every stage of the customer journey – not only at the beginning. By exactly matching content with tags, Dynamic Tag Flow will ensure that your visitors can uncover products that matter to them wherever they are in the buying journey. That way, you can transform the product discovery experience to be dynamic and shoppable. With this feature, consumers can click on your posts and explore any item that sparks their interest, and continuously discover more similar products when the initial item isn’t quite right for them.
Help customers along in the buying funnel with category-specific inspiration
With limited shopping time, customers might come to the point of frustration and leave your site if they couldn’t find what they want. Over time, the results are reflected in lost sales, and confidence in your brand will take a hit too. Therefore, it’s crucial to offer your visitors a category-specific inspiration. Take a look at Sanitairwinkel who has made it easier and more inspiring for customers to choose what types of tiles for their bathrooms using UGC Flows for each distinct type.
Inspire with topic-specific content by creating an inspirational environment
UGC is a great way to help you cut through the noise and get discovered by offering relevant content by topic that interests your audience the most. Keep it simple and make it visually clear through dynamic tags to keep your visitors stay longer on your website, and inspire them to engage with your content or become a part of your community. Facing the challenge to create the same experience on their website as their physical store, Dille & Kamille has come up with a solution to implement carousel Flows where customers can see their products in inspirational environments.
Gain trust from social proof
Opinions of other customers always matter when it comes to making purchase decisions. By leveraging user generated content on your category page, you can amplify social proof and make use of crowd-sourced stories to ease the concerns of your prospects and boost their confidence in making a purchase. Luxury shoe brand United Nude has found a new possibility with a UGC solution to serve as social proof, which eventually helped increase 20% of conversion rate.
More examples
Let’s take a look at a few brands and what they are doing to create a convertible category page with UGC.
Ecommerce
✩ IKEA
Non-Ecommerce
✩UCLL