Get inspired for your product pages
Product pages can inspire your website visitors to buy if executed properly, or, if not – drive them away. So, it’s only natural to want to create an ideal product page.
In this article, we’ll explain how UGC can make your product pages more inspiring and converting. We’ll also show a few examples from our clients so that you can get some ideas for leveraging your readily available UGC to turn visitors into paying customers.
Let's jump in!
Why does UGC matter on your product page?
Gain trust from social proof
Featuring UGC is a powerful way of convincing your visitors that your product is reliable; people are much more likely to trust the recommendation of a “real person” over what a brand says about itself. And when the attention of your visitors is triggered by strong and authentic social proof, you are also more likely to boost their confidence in making a purchase.
See how Lucardi has increased 10% in transactions when users are exposed to UGC on their product pages.
Show your customers how they can use your product
Consumers want a clear idea of what a product might look like in real life. Showcasing posts from other previous buyers allows visitors to envision their appearance with your products. In this way, shoppers will be inclined to move forward with the purchase.
Additionally, by showing how other customers love to be featured on your website, you are simultaneously inspiring them to become promoters of your brand, and eventually, drive engagement and build loyalty.
See how fashion brand Stutterheim made it easier for their customers to make purchase decisions and increase the conversion rate by 18% with UGC in the period of 4-week experimentation.
Increase product discovery
With a UGC Dynamic Product Flow highlighted on your product pages, your visitors can enjoy a seamless product discovery journey that helps eliminate the friction of navigating through a sea of choices. Once visitors click on a post in the Flow, a gate view pops up, showing the relevant product description, call to action, and more. You can also encourage cross-selling with this feature as fresh and relevant content from the same category of product will automatically be pushed up.
More examples
Let’s take a look at a few brands and what they are doing to create a great product page with UGC.