Using user generated content in your community dedicated email: the why and how
When people’s inboxes are getting more and more crowded with tons of emails from various businesses every day, it becomes more challenging for brands to grab their recipients’ attention. In that scenario, many have turned into user generated content (UGC) since it has proven to be the most influential and memorable form of content. In this inspirational series about how to improve email marketing performance with UGC, you’ll find how brands incorporate UGC in email campaigns and get tips on how you can do that, too.
Let’s get started with one of the most common ways to use UGC in emails, which is to announce that you have launched your own inspirational board on your website.
Why does UGC make a great impact on your email campaign?
Inform and educate your customers
Want to let your customers tell your brand's story? Perhaps the easiest way to start your journey is to inform everyone that you have created a dedicated place for them. This way, your customers will know that your brand is committed to authenticity and their experience is highly valued.
Take a look at Layered, who introduced the new launch of their Instashop while highlighting their branded hashtag #layeredinterior on Instagram to encourage their subscribers to show off their products.
Drive traffic to your inspiration page
An image from a real customer can speak a thousand words. People are more likely to be intrigued to discover more by looking at inspiring and live pictures from other fellow shoppers. If you’re not quite sure how to take advantage of UGC power in your next email to drive traffic to your inspiration page, check out our guidelines here to easily implement a Flow with specific email providers.
Activate your audience to create more content
Promoting your branded hashtag in the announcement email not only connects you with your followers, but also allows you to collect a variety of content in the blink of an eye. As a result, you have plenty of content to choose from for your upcoming campaigns.
More examples